Our Story: How We Fell in Love with Coffee.
Coffee has always been at the heart of our family. Four generations, one shared obsession: growing coffee beans with the power to connect people and turn everyday moments into something extraordinary.
Our story began on a humble farm in 1921, on the volcanic slopes of El Salvador. It’s a legacy of care that continues today, where sustainable farming practices and patience come together to produce the highest quality beans.
Life eventually brought us — Adriana, Guillermo, and Alejandro — to Calgary, where the idea to share our family’s coffee legacy took shape. In 2022, a bit of serendipity and good timing led us to Crickle Creek Coffee, a small local roastery known for its roast-to-order craft since 1994, which we proudly became the owners of.
Today, we continue that tradition with the same care and curiosity that started it all. From cultivating coffee on our family farm in El Salvador to roasting and bringing you outstanding beans from producers around the world, our goal is simple: to help you explore, learn, and enjoy coffee in new and meaningful ways.
We believe a great cup of coffee starts with great people — passionate growers, skilled roasters, and a community of coffee lovers who care about what’s in their cup. Our focus has always been on craftsmanship, service, and connection. We take pride in carefully selecting and roasting beans to highlight their unique character, ensuring your daily coffee feels fresh, intentional, and extraordinary.
We roast to order twice a week to guarantee peak flavour because every bag we roast is an invitation for you to BREW BOLDLY, LIVE FULLY. Coffee is how we build community, create moments of comfort, and bring people together.
Our coffee personalities
The Crickle Creek Team has a crazy mix of personalities and coffee preferences.
Below you can find more about each one of us and which coffees are our favourites.
"ROSIE" The Roaster
Meet "Rosie" the Roaster, the heart and soul of our operation.
Her eye-catching emerald-green coat brightens every Tuesday and Thursday with its charm! As soon as she gets going, the air around us fills with the irresistible scent of freshly roasted coffee. Rosie is a magician who turns green beans into brown. She’s been with us since the very beginning, back in 1994, when Crickle Creek first came to life. Unlike many coffee roasters that outsource their roasting, every batch at Crickle Creek is lovingly roasted in-house, by us, with Rosie.
Adriana - The espresso artist
She has an incredible passion for both coffee and design. She's the creative genius behind all of Crickle Creek's stunning graphics, marketing and communication. With her trusty oversized coffee mug always by her side, she's the perfect blend of coffee and creativity!
Guillermo - The half-caff optimist
A "Cup Half-Full" kind of guy, meet the driving force behind our wholesale operations, fundraisers, and public relations. He's the embodiment of optimism and the social butterfly of our team. With an unwavering ability to keep his cool, he infuses our group with a sense of tranquility and mindfulness. Even in the face of health challenges that led him to switch to half-caffeine coffee, his cup remains as full as ever!
Alejandro - The cup perfectionist
Coffee and numbers are his expertise. He is our coffee specialist, skilled in everything from cupping and coffee selections to coffee farm management. He excels in maintaining order and crunching numbers, which is why he also oversees our finances while constantly striving for the perfect cup. Ten grams of precision with six ounces of coffee brilliance.
Larry - The coffee adventurer
Always on the move and looking for adventure, even during those coffee delivery runs through the South West. From long bike rides around Alberta to winter snowshoeing, a good cup of coffee is always around to keep him going...especially on those long winter delivery days!
Bruce - The coffeeless aficionado
Our maintenance wizard and delivery person extraordinaire. Bruce has been around since the beginning and somehow he never caught the coffee bug. One day, if we ever decide to offer teas on our site, we may be able to add Bruce's favorite...I am sure he'll still be around.
Finca Argentina, the Legacy Bean Keeper
High in El Salvador’s volcanic highlands lives Finca Argentina, our family’s proud legacy. Part of the family for four generations, she has nurtured vibrant coffee trees and cared for the community around her, quietly perfecting the craft of specialty coffee. Every harvest, she offers beans of steady, exceptional quality that are exported to the United Kingdom — and to us — coffee we’re proud to share with you. This is where Crickle Creek’s journey began, and where our seed-to-cup, farm-direct story finds its heart.