You might not have realized it, but our website was temporarily down this week for a few days. The Crickle Creek Team has been working tirelessly on a comprehensive brand revamp and various other enhancements. While it may feel like a complete overhaul, please rest assured that both our coffee, our team and our service remain unchanged.
Now, you might be curious about the exact changes. The truth is, there have been so many that we're not quite sure where to start. Well, let's dive right in...
Brand Image: New Logo and Color Palette
Adriana has dedicated the past eight months to a comprehensive brand redesign, aiming to encapsulate the true spirit of our coffee business. Our fresh theme and color scheme exude a lively and warm ambiance, inviting our customers just as our coffee does.
We are thrilled to introduce our new compostable-certified coffee bags. These innovative bags undergo decomposition in an industrial facility within just ninety days – a significant environmental victory! We genuinely appreciate all of our loyal customers who have reused our coffee bags over the years. Recognizing the importance of sustainability, we've taken a major step forward with this change.
It is important to note, however, that our compostable bags currently come in a single size, holding 340 grams. As a result, you'll observe updated pricing, and we regret to inform you that the half-pound bag options are no longer available. Thank you for your understanding and continued support in our commitment to a more eco-friendly future.
We are excited to introduce our revamped web store, designed to offer you a simplified and more efficient shopping experience. With our new and improved features, finding your favourite coffee has never been easier. Here's what you can expect:
- Enhanced Filtering Options: Our website now offers a range of filters to help you narrow down your coffee choices. You can filter coffee by roast type, including medium, medium dark, or dark, as well as by caffeine level, such as regular, half-caffeinated, or decaf.
- Effortless Coffee Exploration: When exploring a specific blend or origin, like our popular Colombian coffee, you'll discover a comprehensive list of all available options in one convenient place.
- Expanded Half-Caff Selection: We introduced more half-caff options across various blends, providing you with an even greater variety of choices.
- Informative Coffee Descriptions: Our coffee descriptions have been enriched to provide you with detailed insights into the coffee's origin and other interesting information about its journey from the farm to your cup.
- Seamless Payment Process: We've embedded the capability to submit your Interac e-Transfer payment at the time of purchase, streamlining the entire checkout process for your convenience.
We invite you to explore our new website and let us know if you encounter any issues or have suggestions for further improvements. Your feedback is invaluable in helping us provide the best possible coffee shopping experience. Thank you for choosing us as your coffee source, and we look forward to serving you better than ever before.
We changed the name of some of our blends, mainly to harmonize with our existing blend names and avoid confusion.
- Our “Tres Amigos Dark” blend is now called “Bow” and the “Tres Amigos Medium” has been renamed “Elbow”.
- Our “Designer’s Espresso” blend will now be known as “Sarcee”.
We are committed to continuous improvement over the coming weeks. In the near future, we will be launching a new platform on our website that will streamline the management of your coffee subscriptions and scheduled deliveries. We are excited to announce and introduce this innovative service to you very soon.
We would like to take this opportunity to express our heartfelt gratitude to all of you. You are the driving force behind our pursuit of excellence. We strive to improve because we are dedicated to thriving, and your unwavering support is the cornerstone of our success. It is your patronage that has brought Crickle Creek Coffee to where it stands today. We deeply appreciate your contributions, whether they are suggestions, personal stories, or even the occasional mishaps that may occur. Rest assured, we will persist in our quest for improvement, and we are grateful for the patience you have displayed throughout this exciting journey with us.
All the best to you,
The Crickle Creek Team